A Marketer's Guide to Digital Advertising
Transparency, Metrics, and Money
(Sprache: Englisch)
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
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Klappentext zu „A Marketer's Guide to Digital Advertising “
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Inhaltsverzeichnis zu „A Marketer's Guide to Digital Advertising “
Chapter - 00: Introduction; Chapter - 01: Meaningful measurement; Chapter - 02: The digital supply chain; Chapter - 03: The skills gap; Chapter - 04: When to consult external partners; Chapter - 05: The limits of tech; Chapter - 06: Understanding your leverage; Chapter - 07: Risks versus rewards; Chapter - 08: Shiny new digital objects; Chapter - 09: References
Autoren-Porträt von Shailin Dhar, Scott Thomson
Shailin Dhar and Scott Thomson
Bibliographische Angaben
- Autoren: Shailin Dhar , Scott Thomson
- 2023, 216 Seiten, Masse: 15,4 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398609668
- ISBN-13: 9781398609662
- Erscheinungsdatum: 03.05.2023
Sprache:
Englisch
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