Gastrophysics
The New Science of Eating
(Sprache: Englisch)
Why do we consume 35% more food when eating with one more person, and 75% more when with three? Why are 27% of drinks bought on aeroplanes tomato juice? These are just some of the ingredients of GASTROPHYSICS, in which the pioneering Oxford professor...
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Why do we consume 35% more food when eating with one more person, and 75% more when with three? Why are 27% of drinks bought on aeroplanes tomato juice? These are just some of the ingredients of GASTROPHYSICS, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways. Mealtimes will genuinely never be the same again.
Klappentext zu „Gastrophysics “
Aiming to fill a "Freakonomics"-like space in understandings of human eating habits, this title applies science and statistics to draw out the remarkable from why we enjoy what we enjoy eating, and the processes of flavour perception that bring these distinctions about.Autoren-Porträt von Charles Spence
Professor Charles Spence has spent the last two decades researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University, earning him the international reputation as the expert in multisensory perception and experience design. He has popularized the term 'gastrophysics', and leads the field in this ground-breaking area of science that is rapidly transforming the way in which we all experience what we eat and drink. He has consulted for many multinational companies, including Unilever, PepsiCo, Diageo, Pernod Ricard, P&G, Nestlé and Twinings, advising on various aspects of multisensory design, packaging, and branding, and has conducted research with a number of world-leading chefs, mixologists and baristas, including Heston Blumenthal and Ferran Adrià. In 2008 he was awarded an Ig Nobel Prize for his ground-breaking work on the 'sonic crisp', demonstrating how a louder crunch makes a crisp seem fresher.
Bibliographische Angaben
- Autor: Charles Spence
- 2018, 336 Seiten, Masse: 13,1 x 19,7 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Books UK
- ISBN-10: 0241977746
- ISBN-13: 9780241977743
- Erscheinungsdatum: 25.04.2018
Sprache:
Englisch
Pressezitat
Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons Heston Blumenthal, OBE
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