Investigating the challenges of promoting dark tourism in Rwanda
(Sprache: Englisch)
This study tries to assess the challenges of promoting dark tourism in Rwanda. The study was guided by three objectives: To find dark tourism products in Rwanda; to investigate the challenges of promoting dark tourism in Rwanda and to establish measures...
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This study tries to assess the challenges of promoting dark tourism in Rwanda. The study was guided by three objectives: To find dark tourism products in Rwanda; to investigate the challenges of promoting dark tourism in Rwanda and to establish measures that could be adopted to promote it. To achieve the set objectives, the study used a sample of 43 respondents randomly selected from staff of Rwanda Development Board (RDB), museum/memorial site managers and tour operators. Data was collected by use of questionnaire instrument and summarized in tables and graphs following the objectives of the study. Furthermore frequencies and percentages were calculated based on the data available. The findings indicates that there are various dark tourism products in Rwanda which included Kigali memorial center, Bisesero, Gatwaro Stadium and Gitesi memorial site. Less effective information dissemination, High cost charged to tourists and Lack of skilled staff are the challenges affecting the promotion of dark tourism. Measures that could be adopted to promote dark tourism in Rwanda are Improving marketing strategies, training of staff and service providers and improving the variety and accessibility of dark tourism attractions. The study concludes by noting that identifying the successful practices in management, branding, marketing, and pricing strategies of dark tourism attractions around the world can aid in applying these ideas towards improving the dark tourism industry in Rwanda. The study recommends that since we are living in a global world, using the mass media advertisements, specifically TV, Newspapers or other tourism information brochures is significantly important in attracting more dark tourists.
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Textprobe:Chapter 2.4.2, Challenges in marketing/ promoting dark tourism:
The survival of a dark tourism industry relies heavily on the existence of a tourism culture which allows for an enthusiastic approach to travel by the local population. In many nations, this culture is still absent. Policies regarding dark tourism tend to be makeshift and informal and do not have long term strategies in place, making sustainable growth impossible. Most tourism policies are generally biased towards the development of ecotourism and this bias, termed the Northern Bias by Ghimire is what deters the creation of possible dark tourism initiatives. Ghimire (2001)
In order to allow for the advancement of dark tourism, governments must have existing information on how the industry has grown so far. Yet, while the importance of dark tourism has been widely acknowledged, significant research and information on the current role of dark tourism is still lacking. This is a major constraint to the growth of dark tourism, and this gap stems from the fact that most countries view dark tourism as secondary to attracting the tourism market. As a result, there are very few records of dark tourism initiatives; most governments have put significant effort into promoting ecotourism and tend to find dark tourism particularly in developing countries, to be less important. This is a continuing trend in developing countries and hinders the progress of a viable dark tourism industry. (Ghimire, 2001
Dark tourism is often regarded as being less profit generating to the national economy if compared to ecotourism since it does not generate enough revenue since the volumes of dark tourists if compared to eco tourists are low in some countries. This is due to lack of awareness and understanding by visitors of the excellent dark tourism destination in a country and the range of accommodation options and attractions available. Lack of resources and significant financial, cultural and infrastructural
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obstacles also hamper efforts aimed at promoting dark tourism, which would lead to a self sustaining industry. (Poirier, 2000)
Notwithstanding the undoubted impact of technology on the distribution and delivery of dark tourism services, people remain a critical dimension within the successful delivery of dark tourism services. The story of successful dark tourism enterprises is one that is largely about people; how they are recruited, how they are managed, how they are trained and educated, how they are valued and rewarded, and how they are supported through a process of continuous learning and career development. In today s tourism environment, worldwide, the pressing issues facing the dark tourism sector relate to a combination of recruitment and retention; labor turnover; skills shortages; training and development opportunities; and workplace conditions. Baum, (2007)
Dealing with the past is a laborious task as sufferings of real people are involved and not everyone accepts that stories about atrocities should be told to tourists just for the sake of entertainment. Charging money for telling horrible and macabre stories is also believed to be wrong by many, as grief is transformed into a commodity just to please the increasing number of tourists. Apart from that, dark tourism is very susceptible to poor tourism infrastructure, and bad press publicity. Besides, the intense competition for especially with similar products like eco tourism affects the dark tourism sector performance. (Shackley, 2001)
2.5 Rwanda Tourism industry:
Rwanda s fascinating history, its distinct culture and varied natural attractions come together to form a unique experience for any type of tourist. Over the past eleven years in particular, the country has transformed itself into an interesting destination with rich experiences for any visitor. With an infectious enthusiasm, Booth and Briggs describe it as a vibrant, safe and energetic nation well able to tackle the demands of the 21st centur
Notwithstanding the undoubted impact of technology on the distribution and delivery of dark tourism services, people remain a critical dimension within the successful delivery of dark tourism services. The story of successful dark tourism enterprises is one that is largely about people; how they are recruited, how they are managed, how they are trained and educated, how they are valued and rewarded, and how they are supported through a process of continuous learning and career development. In today s tourism environment, worldwide, the pressing issues facing the dark tourism sector relate to a combination of recruitment and retention; labor turnover; skills shortages; training and development opportunities; and workplace conditions. Baum, (2007)
Dealing with the past is a laborious task as sufferings of real people are involved and not everyone accepts that stories about atrocities should be told to tourists just for the sake of entertainment. Charging money for telling horrible and macabre stories is also believed to be wrong by many, as grief is transformed into a commodity just to please the increasing number of tourists. Apart from that, dark tourism is very susceptible to poor tourism infrastructure, and bad press publicity. Besides, the intense competition for especially with similar products like eco tourism affects the dark tourism sector performance. (Shackley, 2001)
2.5 Rwanda Tourism industry:
Rwanda s fascinating history, its distinct culture and varied natural attractions come together to form a unique experience for any type of tourist. Over the past eleven years in particular, the country has transformed itself into an interesting destination with rich experiences for any visitor. With an infectious enthusiasm, Booth and Briggs describe it as a vibrant, safe and energetic nation well able to tackle the demands of the 21st centur
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Autoren-Porträt von Joachim Ntunda
EDUCATION:2009-2011: Master of Arts: Degree in project Planning and Management: Kampala International University, Uganda.
2006 2007: Bachelor s degree in Business Administration (BBA/Finance): School of Finance and Banking (SFB) Rwanda.
2003-2005: Advanced certificate in Business Administration: Kigali Institute of Science, Technology and Management (KIST), Rwanda
Bibliographische Angaben
- Autor: Joachim Ntunda
- 2014, Erstauflage, 68 Seiten, 17 Abbildungen, Masse: 15,5 x 22 cm, Kartoniert (TB), Englisch
- Verlag: Anchor Academic Publishing
- ISBN-10: 3954892332
- ISBN-13: 9783954892334
Sprache:
Englisch
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