Marketing Communications in Emerging Economies, Volume I

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies.- Chapter 2 Customer Value and Marketing Communications.- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets.- Chapter 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets.- Chapter 5 Analysing the influence of public relations in the integrated marketing communication process.- Chapter 6 The Antecedents and Consequences of Brand Hate: A Review Of Current Literature.- Chapter 7 Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies - Isaac Coffie & Robert Hinson.- Chapter 8 Visual Pollution through Excessive Outdoor Advertisements.- Chapter 9 Radio Advertising and Bank Customers' Purchase Intention: Evidencefrom an Emerging Economy.- Chapter 10 Technology and the Changing Communications Environment.- Chapter 11 Conclusion and Way Forward for Marketing Communications in Emerging Economies.

 

 

Thomas Anning-Dorson (PhD) works with the Wits Business School, University of the Witwatersrand, Johannesburg, South Africa. He also serves as a Researcher with The Fairwork Foundation, Oxford Internet Institute, University of Oxford, and a fellow at McGill University, Canada, on the QES Program..

Robert Ebo Hinson (PhD) is a Professor and Head of Department of Marketing and Entrepreneurship at the University of Ghana Business School. He is also the Acting Director of Institutional Advancement at the same institution, Research Associate at the University of the Free State Business School, and an Extraordinary Professor at the North West University School of Business and Governance in South Africa. Robert has authored/edited several books and has over a hundred scientific publications to his credit.

Henry Boateng holds a PhD in Knowledge Management from the University of Technology, Sydney, Australia and serves as the Director of InstitutionalResearch at the D'Youville College, New York. Henry has published several articles in reputable journals such as the International Journal of Contemporary Hospitality Management, Computers in Human Behaviour, International Journal of Public Administration and Journal of Research in Interactive Marketing.

Albert Anani-Bossman (PhD) is a Lecturer at the faculty of Public relations, Advertising and Marketing at the Ghana Institute of Journalism. He is also a communication specialist with over 15 years' experience in the field of communication. Dr. Anani-Bossman is a young academician who has published a number of articles in reputable journals.

 Meenakshi Gujral (PhD) is the Director, PyroQ Technovision (Metamorphose Learning through Innovation) and a visiting faculty at Amedkar University, Amity University. Over 15 years of experience in research and academics, in both national and international Universities - Delhi University, Amity