PURCHASING IS THE NEW SELLING

Birgit Schulze-Berktold is convinced that every person is also a salesperson - a certainty gained from more than 20 years of experience in management and leadership roles in sales with international technology companies. She has been involved with virtual technologies for developing and manufacturing companies, science, research and other markets for just as long. Her focus and talent: to understand companies current and future challenges in order to give them essential impulses in terms of digital competence.The author started in the sales profession where the best salespeople are born - in the tough, demanding world of field sales in the competitive market for medical technology products. Her affinity and adeptness in dealing with innovative solutions such as virtual reality and artificial intelligence led to rapid success and a quick rise to sales management in technology-based companies. Her trademarks: high expertise in the field of digitalisation and sales, a fine antenna for future developments and a sharp 360-degree view of her customers' needs coupled with extensive practical sales experience and strong leadership skills. After more than 10 years as manager of successful sales teams in Germany and Europe, Birgit Schulze-Berktold decided to share her knowledge and experience on a larger scale. Her declared goal was to make companies and their sales organisations fit for the digital age. In doing so the philosophy graduate benefited from her interest in human issues. After all what would digitalisation and artificial intelligence be worth without the energy of the people associated with it?Today, Birgit Schulze-Berktold advises and supports her clients with reorientation in terms of digital transformation in order to make them even more future-oriented and especially in sales a contender for the top of their market. Her references include innovative medium-sized companies as well as renowned automotive groups and other market leaders from a wide range of