Role of Language and Corporate Communication in Greater China

Part One: Development of the CC Profession.- The Development of the Corporate Communication Profession in Hong Kong.- A Review of Corporate Communication Practices and Trends in the US and China.- Becoming a Successful Corporate Communication Practitioner in International Business Consultancy.- Part Two: Bilingual Practices in Development of the CC Profession.- Corporate Communication.- Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus.- Communication Styles Embedded in the Bilingual E-messages of Corporate Leaders in Greater China.- Translation Strategies in Corporate Communication.- Part Three: Corporate Social Responsibility.- Communicating Corporate Social Responsibility in Singapore: Towards More Effective Media Relations.- The High-hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry.-Corporate Social Responsibility in a U.S. Context.- Part Four: Employee Communications.- Distributions of Conflict Potentials Among Western and Chinese Employees in Multinational Corporations in China.- Can Internal Communication Drive Business? An overview of its strategic values and practice tips.- Media Discourse & Persuasive Communication.- Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weibo.- Persuasive Communication Skill Development for Corporate Communication Practitioners in Sino-American Contexts.