Social Media Marketing

in working with technology companies, notable clients include Palo Alto Networks, Mineral, StackPulse, Hubb, Act-On Software, Jive Software, Allstream, Instore, and Siber Systems. She has co-authored six leading-edge textbooks. She created the first accredited social media marketing certificate in Washington State. In addition, Melissa developed and teaches the Social Media Master Certification to help small business owners and the next generation of marketers.. She has been a speaker at ITEXPO, Digital Summit, Innotech Oregon, and interviewed on television and podcasts. Melissa holds an M.B.A. from the Atkinson Graduate School of Management and a B.A. in public relations from Gonzaga University. For more information about Melissa, visit: www.melissabarker.com. Janna Parker is an assistant professor in the department of marketing at James Madison University in Harrisonburg, Virginia. She teaches within the digital marketing concentration. Her D.B.A. in marketing is from Louisiana Tech University. In addition to co-authoring this text, Dr. Parker has published in several marketing journals and has addressed social media within the Journal of Business Research. She serves as vice president of engagement for the Academy of Marketing Science, where she oversees the Academy's teaching certificate programs. She is also one of the developers of the Teaching Digital Marketing Certificate, along with Dr. Zahay. In addition, Dr. Parker serves on the editorial review board for the Journal of Marketing Education. Dr. Debra Zahay is a full professor of marketing at St. Edward's University in Austin, Texas. She has overseen the inclusion of digital marketing and analytics in the undergraduate and graduate curriculums. Dr. Zahay researches how firms can facilitate customer relationships using digital technology, particularly using customer information effectively. She served as a vice president on the executive board of the Chicago American Marketing Association and the board of the Marketing EDGE organization. She currently serves on the editorial boards of Industrial Marketing Management, Journal of Marketing Analytics and Journal of Marketing Education. She was editor-in-chief of the Journal of Research in Interactive Marketing from 2012 2017, where she guided the explosive growth and expanding influence of that journal. She has co-authored 30 academic articles and an additional Cengage text on social media marketing and has authored a short book for teaching digital marketing in master's-level courses. She holds her Ph.D. in marketing (business administration) from the University of Illinois.