Strategic Retail Management
Text and International Cases
(Sprache: Englisch)
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to...
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Inhaltsverzeichnis zu „Strategic Retail Management “
Functions, Formats and Players in RetailingStrategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement
Autoren-Porträt von Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Bibliographische Angaben
- Autoren: Joachim Zentes , Dirk Morschett , Hanna Schramm-Klein
- 2016, 3. Aufl., 468 Seiten, Masse: 16,8 x 24 cm, Kartoniert (TB), Englisch
- Verlag: Springer
- ISBN-10: 3658101822
- ISBN-13: 9783658101824
- Erscheinungsdatum: 18.10.2016
Sprache:
Englisch
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