The Business of Dermatology

Section I Bricks and Mortar 1 To Rent or to Buy: That is the Question 2 Location 3 How Much Space Do I Need? 4 Creating a Business Plan 5 Room Layout 6 Office Flow 7 Creating a Practice Ambience 8 Photography and Space Requirements for Everyday and Clinical Trials 9 Corporate Structure: Limited Liability and Taxation 10 Academic versus Private Practice 11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice 12 Choosing and Implementing an Electronic Medical Record System 13 Private Equity and Venture Capital-Backed Practice Models Section II Human Resources 14 Essential Components of an Employee Manual 15 Vision and Mission Statement 16 Employees versus Independent Contractors 17 Salaried versus Hourly Wage: Which is Better and for What Positions? 18 The Practice Administrator 19 A Primer on Employment Law for Dermatology Practices 20 Essential Policies 21 Questions to Ask When Bringing on a Physician 22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study Section III Patient Relations 23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures 24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System 25 Is There a Better Way to Answer Calls? 26 Critical Components of Consents and Documentation 27 Patient Portals and Communication in the Age of EMR 28 Teledermatology Ground Rules 29 Risk Management Section IV The Daily Grind 30 The Ideal Schedule 31 Delegating: Physician Extenders and Integration into a Practice 32 Managing Expectations of Staff 33 Pricing Cosmetic Procedures 34 Integrating Cosmeceuticals into Daily Practice 35 Building a Budget/Calculating Overhead 36 Evaluating Pharmacies and Patient Coupons 37 Deciding What Services to Provide 38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device 39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything Section V The Nitty-Gritty 40 Essential