Toward a Better Understanding of Rule-Breaking Market Behavior
Insights from Performance Breakthroughs in Sports
(Sprache: Englisch)
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative...
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Klappentext zu „Toward a Better Understanding of Rule-Breaking Market Behavior “
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.
Inhaltsverzeichnis zu „Toward a Better Understanding of Rule-Breaking Market Behavior “
Relevance and Current Perspectives.- Conceptual and Empirical Exploration.- Toward a Rule-Breaking Managerial Framework.- General Discussion.- Appendix.
Autoren-Porträt von Ann-Kathrin Veenendaal
Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.
Bibliographische Angaben
- Autor: Ann-Kathrin Veenendaal
- 2019, 1st ed. 2019, XIII, 240 Seiten, 18 farbige Abbildungen, Masse: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030161064
- ISBN-13: 9783030161064
- Erscheinungsdatum: 09.08.2019
Sprache:
Englisch
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