Trade Unions on YouTube
Online Revitalization in Sweden
(Sprache: Englisch)
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while...
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This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.
By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.
This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age.
Inhaltsverzeichnis zu „Trade Unions on YouTube “
1. Introduction.- 2. Audiences: Who Do Unions Target?.- 3. Messages: Political Action - Agenda-Setting, Elections and Protest.- 4. Self-Images on YouTube.- 5. Trade Unions on YouTube: Conclusions.
Autoren-Porträt von Jenny Jansson, Katrin Uba
Jenny Jansson is Researcher in the Department of Government, Uppsala University, Sweden, and the Institute for Social Movements, University in Bochum, Germany.Katrin Uba is Associate Professor of Political Science at Uppsala University, Sweden, and University in Tartu, Estonia.
Bibliographische Angaben
- Autoren: Jenny Jansson , Katrin Uba
- 2020, 1st ed. 2019, XII, 160 Seiten, Masse: 16,5 x 21,1 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030249166
- ISBN-13: 9783030249168
Sprache:
Englisch
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