Zucked

Roger McNamee

'Very readable and hugely damaging ... This is a dangerous book for Facebook because it will be widely read - apart from Jaron Lanier's work, it is the best anti-Big Tech book I've come across. Its real strength is that McNamee knows how these attention- and information-stealing systems work.' The Sunday Times

'A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.' -The New York Times Book Review

'[An] excellent new book . . . [McNamee] is one of the social network's biggest critics. He's a canny and persuasive one too. In "Zucked," McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn't just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what's wrong with social media and what to do about it, the book is well worth the read.' - Reuters

'A timely reckoning with Facebook's growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebook's unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.' - Financial Times

'Regardless of where you stand on the issue, you'll want to see why one of Facebook's biggest champions became one of its fiercest critics.' - Business Insider

'A comprehensible primer on the political pitfalls of big tech.' - Publishers Weekly