{"product_id":"alchemy-rory-sutherland","title":"Alchemy (Rory Sutherland)","description":"\u003cdiv\u003e\u003cp\u003e'\u003ci\u003eA breakthrough book. Wonderfully applicable to everything in life, and funny as hell\u003c\/i\u003e.' \u003cb\u003eNassim Nicholas Taleb\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eDiscover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. \u003cbr\u003e\u003cbr\u003eIn his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking \u003ci\u003eless \u003c\/i\u003elogically. \u003cb\u003eTo be brilliant, you have to be irrational.\u003c\/b\u003e\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003eRory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the \u003ci\u003eSpectator\u003c\/i\u003e's 'Wiki Man' column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising). The IDM (Institute of Direct and Digital Marketing) awarded Sutherland an Honorary Life Fellowship. His TED talks have over 6.5 million views. He authored a collection of blog posts, interviews, tweets and reference materials, \u003ci\u003eThe Wiki-Man\u003c\/i\u003e, in 2011, and his first book \u003ci\u003eAlchemy\u003c\/i\u003e was published in 2019.\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), B-format paperback, Englisch, 384 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":63444176634205,"sku":"K082936188","price":13.7,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/227932-8293618800001A.jpg?v=1771174333","url":"https:\/\/weltbild.ch\/products\/alchemy-rory-sutherland","provider":"Weltbild.ch: Bücher \u0026 Outlet","version":"1.0","type":"link"}