{"product_id":"click-jake-knapp","title":"Click (Jake Knapp)","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003e'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' \u003c\/b\u003eReid Hoffman, co-founder of LinkedIn\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEver had a good idea but didn't know how to begin? The \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eSprint \u003c\/i\u003ereveal the smart way to start ambitious projects.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery big project - whether it's technology, sneakers or a neighbourhood café - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?\u003cbr\u003e\u003cbr\u003eAs designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. \u003ci\u003eClick\u003c\/i\u003e is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.\u003cbr\u003e\u003cbr\u003eBuilding on their bestselling book \u003ci\u003eSprint,\u003c\/i\u003e this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003edefining the basics of a project\u003c\/li\u003e\n\u003cli\u003edifferentiating it from the competition\u003c\/li\u003e\n\u003cli\u003echoosing the best approach\u003c\/li\u003e\n\u003cli\u003eand proving your strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb\u003eCompressing six months of strategy development into just two days, \u003ci\u003eClick\u003c\/i\u003e will help any team start successful new projects, quickly.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003eJake Knapp is cofounder and general partner at Character Capital and a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.\n\u003cp\u003eJohn Zeratsky is cofounder and general partner at Character Capital and a \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.\u003cbr\u003e\u003cbr\u003e Together, Jake and JZ are the authors of \u003ci\u003eSprint,\u003c\/i\u003e \u003ci\u003eMake Time \u003c\/i\u003eand \u003ci\u003eClick\u003c\/i\u003e, and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), Englisch, 240 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":65779394085213,"sku":"K097955382","price":16.7,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/9795538200001A.jpg?v=1788308912","url":"https:\/\/weltbild.ch\/products\/click-jake-knapp","provider":"Weltbild.ch Bücher \u0026 Outlet","version":"1.0","type":"link"}