{"product_id":"grundlagen-der-mediaplanung-werner-pepels","title":"Grundlagen der Mediaplanung. (Werner Pepels)","description":"\u003cdiv\u003e»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), Deutsch, 618 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":65855538102621,"sku":"K096675878","price":72.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/9667587800001A.jpg?v=1788852101","url":"https:\/\/weltbild.ch\/products\/grundlagen-der-mediaplanung-werner-pepels","provider":"Weltbild.ch Bücher \u0026 Outlet","version":"1.0","type":"link"}