{"product_id":"mastering-services-pricing-kevin-doolan","title":"Mastering Services Pricing (Kevin Doolan)","description":"\u003cdiv\u003e\n\u003cp\u003eThe definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer\/client at a price they are happy to pay.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAs traditional manufacturing companies move to service provision, how should they price their services? \u003c\/p\u003e\n\u003cp\u003eWhat pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMastering Services Pricing \u003c\/i\u003eshows you how to create pricing that allows you to deliver maximum profit \u003ci\u003eand\u003c\/i\u003e high client satisfaction. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e· Learn that the  cost plus  model won t work for service provision\u003c\/p\u003e\n\u003cp\u003e· Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers\u003c\/p\u003e\n\u003cp\u003e· Recognise that \u003ci\u003eProduct pricing is coercive, services pricing is collaborative\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e· Understand that services pricing includes lots of  frees  \u003c\/p\u003e\n\u003cp\u003e· Understand market positioning and how this affects your price and how you can communicate this to clients\u003c\/p\u003e\n\u003cp\u003e· Discover how to maximise profit and client satisfaction\u003c\/p\u003e\n\u003cp\u003e· Be confident in your pricing strategy by having a sound basis for your decision making \u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eKevin Doolan \u003c\/b\u003eis a solicitor and Senior Partner at Eversheds LLP where he is Head of Client Relations. \u003c\/i\u003e\u003ci\u003eKevin has an MBA from Henley \u0026amp; teaches pricing at LSE, Judge Business School and IE Law School \u0026amp; will join the faculty of Churchill College Cambridge where he will be a lead consultant on pricing and business development. He also teaches at Harvard Business School where he developed the Harvard Case Study on Pricing.\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003e\u003ci\u003eIn 2008 Kevin won an FT Innovation Award for  Project Bridge , which developed new approaches to pricing.\u003c\/i\u003e\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), Englisch, 320 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":63609562202461,"sku":"K098583692","price":112.5,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/240318-9858369200001A.jpg?v=1771980188","url":"https:\/\/weltbild.ch\/products\/mastering-services-pricing-kevin-doolan","provider":"Weltbild.ch: Bücher \u0026 Outlet","version":"1.0","type":"link"}