{"product_id":"pre-suasion-robert-cialdini","title":"Pre-Suasion (Robert Cialdini)","description":"\u003cdiv\u003e\u003cp\u003e\u003cb\u003eWhen it comes to persuasion, success can begin before you say a word.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eAn instant classic.\u003c\/b\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003e \u003ci\u003eForbes\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eUtterly fascinating.\u003c\/b\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003e Adam Grant, author of \u003ci\u003eOriginals \u003c\/i\u003eand \u003ci\u003eGive and Take\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eShockingly insightful.\u003c\/b\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003e Chip Heath, co-author of \u003ci\u003eSwitch\u003c\/i\u003e and \u003ci\u003eMade to Stick\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003e\u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELLER\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn his global bestseller \u003ci\u003eInfluence\u003c\/i\u003e, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.\u003cbr\u003e\u003cbr\u003eThis is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.\u003cbr\u003e\u003cbr\u003eDrawing on the latest research, and packed with fascinating case studies, \u003ci\u003ePre-Suasion\u003c\/i\u003e is a masterclass in enhancing your powers of influence.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Mind-blowing.' \u003ci\u003eManagement Today\u003c\/i\u003e\u003cbr\u003e'Accessible and intellectually rigorous.' Books of the Year, \u003ci\u003eThe Times\u003c\/i\u003e\u003cbr\u003e'Fascinating, fluent and original.' Tim Harford, author of \u003ci\u003eThe Undercover Economist Strikes Back\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003e\u003cp\u003eRobert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. \u003cbr\u003e\u003cbr\u003eIn the field of influence and persuasion he is the \u003ci\u003emost cited living social psychologist\u003c\/i\u003e in the world today.  According to Dan Pink's current bestseller, \u003ci\u003eTo Sell is Human, '\u003c\/i\u003eCialdini has done more to advance the scholarship of persuasion than anyone in the world.'\u003cbr\u003e\u003cbr\u003eAs well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of \u003ci\u003eHarvard Business Review, \u003c\/i\u003etitled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of \u003ci\u003eInc. \u003c\/i\u003eidentifies him as one of the 'Top 50 Leadership and Management Experts in the World'.\u003cbr\u003e\u003cbr\u003eHe lives in Phoenix, Arizona.\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), B-Format, Englisch, 432 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":65808584638813,"sku":"K062559635","price":14.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/6255963500001A.jpg?v=1788500977","url":"https:\/\/weltbild.ch\/products\/pre-suasion-robert-cialdini","provider":"Weltbild.ch Bücher \u0026 Outlet","version":"1.0","type":"link"}