{"product_id":"press-play-bastian-bergmann","title":"Press Play (Bastian Bergmann)","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies-including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle-that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eToday's consumers demand more than products-they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies-ranging from Adidas and Puma to NASCAR and Unilever-Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\n\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eBastian Bergmann\u003c\/b\u003e is the cofounder and COO of Solsten, a technology startup that empowers companies to build deeply resonating, human-centered experiences for their audiences. Among its customers are globally recognized companies and brands such as Zynga, Electronic Arts, Sony, DraftKings, Peloton, Dentsu, and many more. He is also a former consultant at BCG.\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Hardcover), Englisch, 192 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":65777651384669,"sku":"K098129091","price":30.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/9812909100001A.jpg?v=1788292796","url":"https:\/\/weltbild.ch\/products\/press-play-bastian-bergmann","provider":"Weltbild.ch Bücher \u0026 Outlet","version":"1.0","type":"link"}