{"product_id":"principles-of-marketing-manfred-bruhn","title":"Principles of Marketing (Manfred Bruhn)","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eLearn about the principles of marketing   a comprehensive introduction for students and practitioners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMarketing as a Management Process\u003c\/p\u003e\n\u003cp\u003eStrategic Marketing\u003c\/p\u003e\n\u003cp\u003eMarket Research\u003c\/p\u003e\n\u003cp\u003eProduct and Pricing Policy\u003c\/p\u003e\n\u003cp\u003eCommunication and Sales Policy\u003c\/p\u003e\n\u003cp\u003eMarketing Organization and Controlling\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eProf. Dr. Dr. h.c. mult. Manfred Bruhn\u003c\/strong\u003e is a Professor of Business Administration at the Faculty of Economics at the University of Basel and an Honorary Professor at the Technical University of Munich, as well as the founder of Prof. Bruhn \u0026amp; Partner AG. He is one of the pioneers in communication and brand management as well as relationship marketing. His reputation in these fields is founded on his recognized achievements over the past decades in business administration research and consulting. Numerous publications by Manfred Bruhn are reference and standard works in both academia and practice. The focus of his publications is on strategic corporate management, brand and communication policy, relationship marketing, as well as service and quality management.\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), Englisch, 287 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":63768654414173,"sku":"K097574029","price":53.25,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/9757402900001A.jpg?v=1773001564","url":"https:\/\/weltbild.ch\/products\/principles-of-marketing-manfred-bruhn","provider":"Weltbild.ch: Bücher \u0026 Outlet","version":"1.0","type":"link"}