{"product_id":"selling-and-sales-management-david-jobber","title":"Selling and Sales Management (David Jobber)","description":"\u003cdiv\u003eThe definitive text that connects sales theory to the practical implications of selling in today's world \u003cp\u003e\u003cstrong\u003eSelling and Sales Management, \u003c\/strong\u003e\u003cstrong\u003e12th Edition,\u003c\/strong\u003e by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions.\u003c\/p\u003e \u003cp\u003eThe text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field.\u003c\/p\u003e \u003cp\u003eThe new edition offers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExpanded coverage of the management of sales channels\u003c\/li\u003e \u003cli\u003eUpdated content on the role of social media and artificial intelligence in selling\u003c\/li\u003e \u003cli\u003eA fully revised chapter on sales management\u003c\/li\u003e \u003cli\u003eIncreased coverage of strategic selling and partnering\u003c\/li\u003e \u003cli\u003eDiscussion on the interactions between sales and marketing functions\u003c\/li\u003e \u003cli\u003eExtended discussion on customer management\u003c\/li\u003e \u003cli\u003eNew and updated practical illustrations, examples and cases\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eAbout the authors:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDavid Jobber\u003c\/strong\u003e is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards of numerous marketing and sales management journals. He was appointed as Special Advisor to the Research Assessment Exercise panel and has also received the Academy of Marketing Life Achievement award for distinguished services to marketing.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGeoff Lancaster\u003c\/strong\u003e is Dean of Academic Studies at the London School of Commerce. He was formerly Senior Examiner and Academic Adviser to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKenneth Le Meunier-FitzHugh \u003c\/strong\u003eis a Visiting Fellow at IMD (Switzerland), Warwick University and EIPM. He has taught at several universities in the UK including the LSE, St Andrews, Cranfield and UEA. He has also held senior sales and marketing roles in the past for several organisations, including Yamaha and HSBC.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eDavid Jobber\u003c\/strong\u003e is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards of numerous marketing and sales management journals. He was appointed as Special Advisor to the Research Assessment Exercise panel and has also received the Academy of Marketing Life Achievement award for distinguished services to marketing.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGeoff Lancaster\u003c\/strong\u003e is Dean of Academic Studies at the London School of Commerce. He was formerly Senior Examiner and Academic Adviser to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKenneth Le Meunier-FitzHugh\u003c\/strong\u003e is a Visiting Fellow at Warwick University, IMD (Switzerland) and EIPM. He has taught at several universities in the UK including the LSE, St Andrews, Cranfield and UEA. He has also held senior sales and marketing roles in the past for several organisations, including Yamaha and EMI Music.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), Englisch, 488 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":63593343254877,"sku":"K098583780","price":98.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/237903-9858378000001A.jpg?v=1771970867","url":"https:\/\/weltbild.ch\/products\/selling-and-sales-management-david-jobber","provider":"Weltbild.ch: Bücher \u0026 Outlet","version":"1.0","type":"link"}