{"product_id":"the-digital-transformation-canvas-marc-peter","title":"The Digital Transformation Canvas (Marc Peter)","description":"\u003cdiv\u003e\n\u003cstrong\u003eA practical step-by-step guide to building your digital transformation master plan\u003c\/strong\u003e \u003cp\u003e\u003cstrong\u003eThe Digital Transformation Canvas \u003c\/strong\u003eby Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.\u003c\/p\u003e \u003cp\u003eKey features include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003emultiple checklists and templates you can use in your organisation\u003c\/li\u003e \u003cli\u003eshort case studies in each chapter to help you further engage with the subject and understand the objectives\u003c\/li\u003e \u003cli\u003eover 80 illustrations to support your understanding of how to apply content into practice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eProf Marc K Peter \u003c\/strong\u003ehas over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.\u003c\/p\u003e\n\u003cp\u003eFurther information about the author: https:\/\/marcpeter.com\/\u003c\/p\u003e\n\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), Englisch, 224 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":65820498100573,"sku":"K098576309","price":37.6,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/9857630900001A.jpg?v=1788623517","url":"https:\/\/weltbild.ch\/products\/the-digital-transformation-canvas-marc-peter","provider":"Weltbild.ch Bücher \u0026 Outlet","version":"1.0","type":"link"}