{"product_id":"user-friendly-cliff-kuang","title":"User Friendly (Cliff Kuang)","description":"\u003cdiv\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003eAMAZON BEST BOOKS OF 2019 PICK\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFORTUNE \u003c\/i\u003eWRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- \u003ci\u003eNew York Times\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eUSER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIt seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? \u003ci\u003eUser Friendly\u003c\/i\u003e guides readers through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the Great Depression and World War II created our faith in social progress through better product design; and how a failed vision for Disney World yielded a new paradigm for designed experience.\u003c\/p\u003e\u003c\/div\u003e\u003ch4\u003eAutorenportrait\u003c\/h4\u003e\u003cdiv\u003eCliff Kuang is a UX designer and an award-winning journalist. He was previously the design editor at \u003ci\u003eWired\u003c\/i\u003e and \u003ci\u003eFast Company, \u003c\/i\u003ewhere he has edited or written over 7,000 articles on design. His writing has also appeared in the \u003ci\u003eNew York Times Magazine\u003c\/i\u003e, \u003ci\u003eBloomberg Businessweek\u003c\/i\u003e, and \u003ci\u003eThe Economist\u003c\/i\u003e.\nRobert Fabricant is a co-founder of Dalberg's Design Impact Group and former Vice President of Creative for Frog Design. He has won numerous design awards and has written and spoken widely on design and social impact, for outlets including the \u003ci\u003eHarvard Business Review\u003c\/i\u003e and SXSW.\u003c\/div\u003e\u003ch4\u003eWeitere Angaben\u003c\/h4\u003e\u003cdiv\u003eBuch (Paperback), B-format paperback, Englisch, 416 Seiten\u003c\/div\u003e","brand":"Weltbild.ch: Bücher \u0026 Outlet","offers":[{"title":"Default Title","offer_id":65806298251613,"sku":"K087127402","price":16.6,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8915\/0045\/files\/8712740200001A.jpg?v=1788472745","url":"https:\/\/weltbild.ch\/products\/user-friendly-cliff-kuang","provider":"Weltbild.ch Bücher \u0026 Outlet","version":"1.0","type":"link"}