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Social Media Addiction in Generation Z Consumers
Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez
Fr. 53.50
Value Realization in the Phygital Reality Market
Lin Huang, Biao Gao, Mengjia Gao
Fr. 165.50
Fr. 260.00
Fr. 165.50
Market Research with Panels
Martin Günther, Ulrich Vossebein, Raimund Wildner
Fr. 59.00
Fr. 260.00
Fr. 100.50
New Consumer Behavior Theories from Japan
Akira Shimizu
Fr. 177.00
Fr. 118.00
Market Entry into the USA
Ralf Drews, Melissa Lamson
Fr. 56.50
Advertising in Contemporary Consumer Culture
Hélène de Burgh-Woodman
Fr. 153.50
Fr. 236.00
Islamic Marketing
Cedomir Nestorovic
Fr. 71.00
Designing Luxury Brands
Diana Derval
Fr. 77.00
Marketing Food Brands
Ranga Chimhundu
Fr. 165.50
Practice-Oriented Marketing
Ralf T. Kreutzer
Fr. 142.00
SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
Kwang-Yong Shin
Fr. 59.90
Fr. 59.00
Fr. 189.00
When Luxury Meets Art
Olga Louisa Kastner
Fr. 59.00
Fr. 177.00
Consumers, Society and Marketing
Dilip S. Mutum, Ezlika M. Ghazali
Fr. 141.50
Fr. 141.50
Marketing in Culturally Distant Countries
Giovanna Magnani
Fr. 130.00