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Managing Media Firms and Industries

Managing Media Firms and Industries

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Social Media Management

Social Media Management

Amy Van Looy

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Music Business and the Experience Economy

Music Business and the Experience Economy

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The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

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Erschienen am 26.04.2018
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Handbook of State Aid for Film

Handbook of State Aid for Film

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Erschienen am 12.04.2018
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Brand Management with Social Media: In Service Industry

Brand Management with Social Media: In Service Industry

Shahriyar Humbatov

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Ethics, Social Responsibility and Sustainability in Marketing

Ethics, Social Responsibility and Sustainability in Marketing

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The End of Branding

The End of Branding

Marc Rutschmann

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Handel und Internationales Marketing Retailing and International Marketing / Congruency, Expectations and Consumer Behavior in Digital Environments

Handel und Internationales Marketing Retailing and International Marketing / Congruency, Expectations and Consumer Behavior in Digital Environments

Frederic Nimmermann

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Erschienen am 17.10.2019
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The Value of Luxury

The Value of Luxury

Beata Stepien

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Sustainability as a source for competitive advantages

Sustainability as a source for competitive advantages

Anonym

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H2H Marketing

H2H Marketing

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

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Social Customer Relationship Management

Social Customer Relationship Management

Rainer Alt, Olaf Reinhold

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The Rational Homo Psychologicus

The Rational Homo Psychologicus

H. Y. Story

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Erschienen am 06.10.2020
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Fashion and Film

Fashion and Film

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Rock the Tech Stage

Rock the Tech Stage

Oscar Santolalla

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Revolution in Marketing: Market Driving Changes

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Revolution in Marketing: Market Driving Changes

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The Sustainable Global Marketplace

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The Sustainable Global Marketplace

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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

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Marketing, Technology and Customer Commitment in the New Economy

Marketing, Technology and Customer Commitment in the New Economy

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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

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Internet-Based Customer Value Management

Internet-Based Customer Value Management

Tymoteusz Doligalski

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Fundamentals of Business-to-Business Marketing

Fundamentals of Business-to-Business Marketing

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 International Conference of Services Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 International Conference of Services Marketing

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