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The Anonymous Elect
Andrei Postoaca
Fr. 59.00
Commodities Pricing and the Bulk Trap
Fredrik Andrén-Sandberg
Fr. 59.00
Fr. 212.50
Value in a Digital World
Francisco J. López Lubián, José Esteves
Fr. 42.90
Advertising in Contemporary Consumer Culture
Hélène de Burgh-Woodman
Fr. 153.50
Fr. 220.00
Product Recall Management
Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke
Fr. 35.50
Building Routes to Customers
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Fr. 89.90
Experience-Based Communication
Jens Ornbo, Claus Sneppen, Peter Franklin Würtz
Fr. 59.00
Fr. 118.00
The Creation of the Extraordinary
Hannes Gurzki
Fr. 59.00
User-Generated Content and ist Impact on Branding
Severin Dennhardt
Fr. 59.00
Aerospace Marketing Management
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Fr. 89.90
Measuring Electronic Word-of-Mouth Effectiveness
Wolfgang Weitzl
Fr. 59.00
Fr. 33.00
Fr. 99.00
Collaboration and Co-creation
Gaurav Bhalla
Fr. 53.90
International Consumer Behavior in the 21st Century
A. Coskun Samli
Fr. 118.00
Trends in Retail Marketing in India
Marri Sreenivasulu
Fr. 80.00
Fr. 59.00
International Consumer Behavior in the 21st Century
A. Coskun Samli
Fr. 118.00
Marketing 2.0
Gerald Corbae, Jacob B. Jensen, Dirk Schneider
Fr. 59.00
Fr. 59.00