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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 09.06.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 13.07.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 08.05.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 01.06.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 09.06.2015
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B2B Marketing

B2B Marketing

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The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

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Erschienen am 26.04.2018
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Artificial Intelligence for Fashion Industry in the Big Data Era

Artificial Intelligence for Fashion Industry in the Big Data Era

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Artificial Intelligence for Fashion Industry in the Big Data Era

Artificial Intelligence for Fashion Industry in the Big Data Era

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The creation of RB Leipzig. Authentic identity or self-deception?

The creation of RB Leipzig. Authentic identity or self-deception?

Martin Wenzl

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Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value

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Foreign Direct Investment Inflows Into the South East European Media Market

Foreign Direct Investment Inflows Into the South East European Media Market

Zvezdan Vukanovic

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Erschienen am 02.08.2016
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 27.05.2015
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Erschienen am 14.06.2015
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Marken und ihre Macher - Creators of Brands

Marken und ihre Macher - Creators of Brands

René Allemann, Tessy Ciardo

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Erschienen am 08.11.2016
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

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Virtualization of Universities

Virtualization of Universities

Thomas Pfeffer

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Haptic Sensation and Consumer Behaviour

Haptic Sensation and Consumer Behaviour

Margot Racat, Sonia Capelli

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Design Thinking for Food Well-Being

Design Thinking for Food Well-Being

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An Insider's Guide to Place Branding

An Insider's Guide to Place Branding

Florian Kaefer

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Eurasian Business Perspectives

Eurasian Business Perspectives

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Online Impulse Buying and Cognitive Dissonance

Online Impulse Buying and Cognitive Dissonance

Giovanni Mattia, Alessio Di Leo, Ludovica Principato

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Green Marketing and Management in Emerging Markets

Green Marketing and Management in Emerging Markets

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