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SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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The Direct to Consumer Playbook
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The Reign of the Customer
Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg
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The Challenger Sale
Matthew Dixon, Brent Adamson
Fr. 47.90
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More Sales Please
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Fr. 23.90
Nostalgia Marketing
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Lavylites
Ronny Stephan Hans von Josten, Ava Lumina
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Consumer Behavior in Practice
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The Marketing of World War II in the US, 1939-1946
Albert N. Greco
Fr. 65.00
Never Split the Difference
Chris Voss, Tahl Raz
Fr. 17.90
The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Ioana Bucur-Teodorescu
Fr. 59.00
Werbewirkung von Product Placement in der TV-Serie "The Big Bang Theory"
Fabienne Weindinger
Fr. 52.90
Fr. 59.00
Digitalization in the Luxury Fashion Industry
Anna Cabigiosu
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Direct Licensing and the Music Industry
Ivan L Pitt
Fr. 118.00
The Marketing Challenge for Industrial Companies
Claudio A. Saavedra
Fr. 153.50
Fr. 201.00