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456 Artikel
The New World of Transitioned Media

The New World of Transitioned Media

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Erschienen am 15.10.2014
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The Durable Use of Consumer Products

The Durable Use of Consumer Products

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The Artification of Luxury Fashion Brands

The Artification of Luxury Fashion Brands

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The Marketing Challenge for Industrial Companies

The Marketing Challenge for Industrial Companies

Claudio A. Saavedra

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Fr. 212.50

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Personal Brand Creation in the Digital Age

Personal Brand Creation in the Digital Age

Mateusz Grzesiak

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Fr. 55.00

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Erschienen am 03.04.2018
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A Business History of the Bicycle Industry

A Business History of the Bicycle Industry

Carlo Mari

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Brand Platform in the Professional Sport Industry

Brand Platform in the Professional Sport Industry

Jingxuan Zheng, Daniel S. Mason

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Fr. 66.90

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Erschienen am 17.06.2018
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Targeted Advertising Technologies in the ICT Space

Targeted Advertising Technologies in the ICT Space

Christian Schlee

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Forschungsgruppe Konsum und Verhalten / The Relationship of Body Weight and Skepticism towards Advertising

Forschungsgruppe Konsum und Verhalten / The Relationship of Body Weight and Skepticism towards Advertising

Sabrina Brauneis

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Fr. 59.00

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Erschienen am 08.08.2016
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Minority Marketing: Research Perspectives for the 1990s

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Minority Marketing: Research Perspectives for the 1990s

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The 1980's: A Decade of Marketing Challenges

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The 1980's: A Decade of Marketing Challenges

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Minority Marketing: Research Perspectives for the 1990s

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Minority Marketing: Research Perspectives for the 1990s

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Erschienen am 29.05.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The 1980's: A Decade of Marketing Challenges

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / The 1980's: A Decade of Marketing Challenges

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Erschienen am 23.05.2015
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A New Paradigm in Marketing The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

A New Paradigm in Marketing The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

Christina Weissenfels

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Multicultural Marketing Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Multicultural Marketing Conference

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 World Marketing Congress

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1998 Multicultural Marketing Conference

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Erschienen am 09.06.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Multicultural Marketing Conference

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Fr. 177.00

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Erschienen am 09.06.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 World Marketing Congress

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Erschienen am 06.07.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1995 World Marketing Congress

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Fr. 177.00

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Erschienen am 13.07.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1997 World Marketing Congress

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Erschienen am 08.07.2015
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Global Perspectives in Marketing for the 21st Century

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Global Perspectives in Marketing for the 21st Century

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Global Perspectives in Marketing for the 21st Century

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Global Perspectives in Marketing for the 21st Century

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Fr. 177.00

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Erschienen am 25.06.2015
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International Consumer Behavior in the 21st Century

International Consumer Behavior in the 21st Century

A. Coskun Samli

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Fr. 118.00

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Business and Social Media in the Middle East

Business and Social Media in the Middle East

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International Consumer Behavior in the 21st Century

International Consumer Behavior in the 21st Century

A. Coskun Samli

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Innovation Policies in the European News Media Industry

Innovation Policies in the European News Media Industry

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Fr. 165.50

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Erschienen am 22.02.2017
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