Brand Experience & Trade Fair Design Annual 2022/23 (Janina Poesch)

It is definite: The trade fair is not dead, the trade fair is chang ing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely - be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content which adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together.

Janina Poesch ist Architektin, Journalistinnen und eine der Gründerinnen von PLOT - das Netzwerk im Bereich der Inszenierungen im Raum. Seit 2008 publiziert sie Print- und Online-Magazine sowie Fachbücher im weiten Feld der Szenografie.

Buch (Hardcover), Englisch, 272 Seiten