Datengetriebenes Eventmanagement (Jens Kuntzemüller)

Data-driven Event Management shows how events can be planned, measured and improved through data across the entire customer lifecycle. Combining strategy, analytics, personalization, marketing, sales, operations, sustainability, and governance, this practical playbook helps professionals turn events into measurable business assets.

Jens Kuntzemüller obtained his Bachelor's degree in Business Administration - Trade Fair, Congress and Event Management as a second degree at the DHBW Ravensburg, and subsequently completed a Master's degree in Human Resources and Organisation in Austria. A qualified business economist, certified film and television actor and DOSB-licensed club manager, he combines experience from the arts and business. He has been working as a programme officer at the DHBW Ravensburg since December 2021; in April 2024, he finally took up the position of programme manager for the Business Administration - Digital Business Management course.

Buch (Paperback), Deutsch, 149 Seiten