No Logo (Naomi Klein)

'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.

By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.

This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

Naomi Klein is an award-winning journalist and author of the New York Times bestsellers No Logo, The Shock Doctrine, This Changes Everything, No Is Not Enough and On Fire. Senior Correspondent for The Intercept, Puffin Writing Fellow at Type Media Center, and contributor for The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies at Rutgers University.